The Coquette fashion emphasizes looking innocent in an elegant and dainty way and embraces everything romantic and feminine. 

The fashion originated around the mid-2010s and is sourced from Tumbler. Women wanted to look like the persona of a nymphet, which is an attractive girl or young woman. This term is taken from a novel written by Vladimir Nabokov. The novel, Lolita, is about an older man lusting after a twelve-year-old girl, fully believing that she wants him back. Women did not like how the novel sexualized a young girl but did like how she dressed and thus Coquette was born. Not only did the fashion come from the novel, but also it took some inspiration from Japanese Lolita fashion. Also, the singer, Lana Del Ray, is the one who is credited with helping expand this fashion, by using her musical lyrics from one of her most popular albums, Born to Die, which debuted in 2012. Born to Die was Del Ray’s sophomore album and was fifth place in the global-best-selling album of 2012, selling over 3.4 million copies in that year. The album only elevated the fashion but did not invent it. 

People often mistake this fashion trend with the soft-girl look, which is a little similar. The difference between this is the lifestyle since Coquette is based on clothing and the slow lifestyle and the soft-girl look is just a fashion look. 

There are tons of subcategories on the Coquette fashion as it is hard to group them under a singular category. These subcategories all differ in their way but also have similarities as well. These categories include Nymphet, Dark Nymphete, Dollette, Farmer’s Daughter, Key West Kitten, Winter Fairy Coquette, Gloomy Coquette, and Bubblegum Coquette.